American skin care brand Orogold is expanding in Dubai with the launch of a new flagship store in Abu Dhabi.

The store, located in Yas Mall, was officially opened on May 22 by the brand’s Middle East distribution partner SPRET Retail.

Orogold has been present in the Middle East market since 2009 despite launching in the States only a year ealier.

Furqan Athar, Managing Director of SPRET Retail commented, “This is an exciting time for SPRET Retail and we are delighted to further expand our long standing partnership with OROGOLD Cosmetics within the UAE. We anticipate positive consumer demand for OROGOLD Cosmetics as the products have been well received in the Middle East and we are confident that this new location will be able to provide the OROGOLD Cosmetics shopper further opportunity to experience the brand.” 

Orogold Cosmetics has plans to continue expanding throughout the UAE with anticipated openings in Dubai’s IBN Battuta Mall and The Mall.

Merhan Keller, Brand Development Manager at SPRET Retail, said, “We are inspired to support OROGOLD Cosmetics’ rapid expansion across the region.There is an increasing demand for luxury beauty products throughout the Middle East; the Yas Mall opening supports our continued efforts to build valuable relationships with potential new customers as well as cater to the needs of our existing clients. The OROGOLD Cosmetics’ journey does not solely rest on the experience given by the luxurious skin care range, it is also about ensuring our clients’ feeling of empowerment and timeless beauty hand in hand with the use of the right products and expert advice given by our beauty advisors on the ground.”