THE WHAT? H&M’s & Other Stories brand is trialling a vending machine in store at its Galeries Lafayette branch, according to a report published by Fashion United.
THE DETAILS Developed by The Laboratory, the machine will dispense select products from the retailer’s popular bath and body line in four fragrances: Perle de Coco, Punk Bouquet, Sicilian Sunrise and Arabesque Wood.
Customers will be able to purchased hand soap, hand cream, roll-on perfumes and edt from the pilot machine, which if successful, will be scaled to other stores.
THE WHY? Ebba Kettner, Head of Brand Design for & Other Stories told Fashion United, “We felt very inspired by the idea of creating our own vending machine experience, turning it into a mini version of our stores. It has special features conveying several layers of our world. We hope it will make people curious and inspire them to explore our stories.”