P&G drafts in celebrity stylist Laura Polko to front Aussie hair care campaign

P&G drafts in celebrity stylist Laura Polko to front Aussie hair care campaign

Procter & Gamble has drafted in celebrity hair stylist Laura Polko to front its latest advertising campaign for the Aussie hair care brand.

The hairdresser, who has styled the tresses of Lea Michele and Cara Delevingne will offer tips and advice on the latest looks for locks.

“She’s bringing a new, hip, playful Aussie-girl vibe, and along with her talent and experience, she’s a fantastic partner for taking the brand to the next level.” said Jodi Allen, P&G’s general manager for North America Hair Care. “Both Laura and the brand are committed to helping women get beautiful hair, without the fuss, and helping women to project the confidence they feel when they have a look they love.”

 

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