Procter & Gamble has hosted an event to celebrate the achievements of Latina women as part of its Orgullosa programme, which aims to inspire women to take pride in their personal appearances, style and homes.
The campaign, which combines the Spanish words orgullo, meaning pride, and fabulosa, aims to empower Latina women to celebrate their “confidence, strength and success.”
On Thursday March 26, P&G held an Orgullosa event at The TimesCentre, New York hosted by Golden Globe Winning Actress Gina Rodriguez, Radio Personality Angie Martinez, Style Expert and TV personality Lilliana Vazquez and Entertainment Weekly Correspondent Nina Terrero. The event was attended by over 200 people and showcased P&G brands Crest 3D White, Clairol, COVERGIRL, Olay and Pantene with s a “Chicas Night Out” beauty bar providing complimentary styling consultations.
Gina Rodriguez, commented, “I’m so excited to be here tonight to showcase how Latinas are living fabulosa and highlight all the amazing things we’re doing as a community. Although there is no singular definition to describe the Latina experience, tonight’s group of modern Latinas were united by passion, orgullo and our stories of rich history, blended cultures and aspirations.
“As Nueva Latinas, we are proud of where we come from and we are defining a new blended cultural life that is unique and inspiring.”