THE WHAT? Pacifica Beauty has announced two strategic moves as part of its ambitious growth objectives for 2022 and beyond. The vegan, clean beauty brand has named Nathalie Kristo as its new CEO and Board Member and Brentwood Associates as its new growth partner.
THE DETAILS Kristo joins from Huda Beauty where she served as North America President before being promoted to CEO. Over the course of her career she has also held several senior roles at L’Oréal. Founder Brook Harvey-Taylor will move to the role of company President.
THE WHY? Harvey-Taylor explains, “For the last 25 years, we have pushed to democratize clean, vegan and more sustainable beauty with our accessible price points. The consumer has never been more ready for our brand than they are today. As we continue to rapidly grow, I am so excited to have Brentwood as our new partner, with their deep bench of talent and capabilities in helping brands scale. With the addition of Nathalie as our CEO, bringing her incredible leadership and experience, I believe we are going to be unstoppable. Nathalie is truly inspirational, and she is aligned with our mission and values. Her global beauty experience and her proven track record will be invaluable as we look to take Pacifica to new heights.”