THE WHAT? Puig’s Paco Rabanne has teamed up with Impero and NTS to launch a campaign designed to promote the fragrance house’s fund to support new independent musicians.
THE DETAILS A Million Ways To Make It, as the new campaign has been named, will kick off with a series of radio shows and intimate London performances throughout May and June featuring a diverse range of industry stars from across the UK. The events will be free to attend and showcase the recipients of last year’s fund.
Applications for this year’s grant will be considered from July, with up to £5,000 of funding up for grabs.
THE WHY? Celine Gilg, Managing Director at Puig, commented, “We are thrilled to continue our strong relationship with Impero, and are delighted to finally kick off the campaign for its 2022 iteration. After the success of last year’s fund, we were keen to develop its offering to include practical mentoring from established industry professionals. Impero has helped facilitate this, promoting the Paco Rabanne brand across a range of platforms to ensure people experience a deeper musical connection. “We look forward to the events coming up in the future months and would love to see as many up-and-coming music artists benefit from the fund.”