Lessons learned in 2020 – Marketing message
As COVID-19 spread across the globe and reports of super-spreader events started to dominate the news, beauty’s marketing message changed rapidly to hygiene and wellness. Suddenly, the FMCG greats of this world saw demand surge and marketing departments everywhere were focused on one thing and one thing only: cleaning. We saw P&G roll out a brand new home care range, Reckitt Benckiser take to TikTok to promote its #HandWashChallenge and hand sanitizer launches in their droves.
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Lessons Learned in 2020: Finance
WHAT HAPPENED?
M&A activity has been ripe for some time. An upsurge of private investors, the lure of digitally advanced brands perfectly appealing to an online-obsessed audience, and attractive prices has maintained the momentum for years. And 2019 was no exception. However, the glory days were cut short at the beginning of 2020, with COVID-19 forcing companies to put an immediate hold on purchases in favour of looking inwards and stabilising their own brands amidst a flurry of store closures and a drastic fall in sales.
Lessons learned in 2020 – Corporate structure
As 2019 was drawing to a close, it couldn’t have been clearer that virtually all of the sales growth the beauty industry was enjoying was located in one place: Asia. Why then, did companies fail to react as it became increasingly clear that a novel virus was circulating and that China would have to lockdown? The reason? The beauty industry’s corporate structure was stuck in the 20th century. Agile it was not. Local, it was not. Diverse, it was not.
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Lessons Learned in 2020 – Jobs & People
What happened? As the Great Virus Crisis tightened its vice-like grip on the world, panicked businesses ripped up archaic long-term strategies and began shifting focus to their boardrooms, looking to new talent to give them the skills, experience and agility to...
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Lessons learned in 2020 – The media
As we were implored to wash our hands with increasing desperation at the start of the year, suddenly the tangible became persona non grata. Despite studies increasingly proving surface transmission to be rare, schools are still withholding books from students, commuter rags have been consigned to history and some are still isolating their post. Is this the final nail in the coffin of the already weak and fading print? Certainly every media organization in the world was forced to make adjustments and accelerate their shift to digital and social in 2020.
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Condé Nast promotes Anna Wintour to Chief Content Officer
Condé Nast has promoted Vogue’s Anna Wintour to the newly created role of Chief Content Officer.
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Kao unveils its Group Mid-Term five-year plan; focus on sustainability
Kao has unveiled its new Group Mid-term Plan 2025 (K25), with the company focusing on the ‘realization of an enriched sustainable world.’
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Nicole Kidman enters CBD space; joins SeraLabs as first strategic business partner and brand ambassador
Nicole Kidman has joined Cure Pharmaceuticals’ subsidiary SeraLabs as its first strategic business partner and Brand Ambassador, according to Benzinga.com.
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Sustainable skincare company BYBI closes $7 million in Series A funding
UK-based sustainable and vegan skincare company BYBI has closed $7 million in Series A funding, with the investment led by Point King Capital, according to a report by WWD.com.
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Clariant looks to the future with Conrad Keijzer named as new CEO
Clariant has announced the appointment of Conrad Keijzer as the new company CEO, who is set to take over from 1st January, according to Reuters.
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