Pakistani beauty guru, Nabila, has launched her make-up brand in Bloomingdales Dubai, according to a report published by Arab News.

Zero Makeup launched in 2016 and its USP is to cater for diverse skin tones, particularly the often underrepresented south Asian skin tones. The range is built around a minimalist philosophy with a single palette providing contouring tools for each skin tone. To take her product global, Nabila has since added all-in-one palettes suited to a Caucasian and African audience; there are now six palettes on offer, ranging from ‘Porcelain’ to ‘Caramel’.

“Zero Makeup is an all-in-one face perfecting palette and it gives you flawless results in less than a minute. That’s the whole concept – that you reach out for one box,” Nabila told Arab News.

The brand is hoping to branch out into hair and skin care in the future.