THE WHAT? Colgate-Palmolive is set to save some 5,200 tons of plastic a year out of landfills in the US and Canada thanks to the roll out of a 100 percent post-consumer recycled (PCR) plastic bottle for its Palmolive Ultra dish soap range in North America.
THE DETAILS The new PCR Palmolive Ultra bottles feature labels that highlight the brand’s use of recycled plastic, 100 percent ingredient transparency, and a How2Recycle logo, which clearly communicates recycling instructions so shoppers can recycle the bottles at home and help stimulate the circular economy.
THE WHY? The transition will contribute to Colgate-Palmolive’s commitment to design and deliver zero plastic waste solutions for all products, including eliminating one third of its New Plastics by 2025. As Kevin Jordan-Deen, General Manager, Home Care, Colgate-Palmolive North America, reveals, “At Colgate-Palmolive we can and we will create a healthier, more sustainable future for all. We’re proud that Palmolive has become the largest dish soap brand to move to bottles made with 100 percent recycled plastic. This is a milestone in our ongoing journey to help millions of households adapt healthier, more sustainable habits in their daily routines, which ultimately lead to a bigger, global impact.”