THE WHAT? Procter & Gamble (P&G)-owned haircare brand Pantene has teamed up with 2SLGBTQ+ organizations in a bid to encourage support and allyship in the workplace. 

THE DETAILS The organizations includes Pride at Work Canada and Dresscode Project (DCP), with the partnerships being part of the third iteration of Pantene’s #HairHasNoGender campaign. 

According to P&G, “Pantene champions the 2SLGBTQ+ community through education, allyship and storytelling from members of the community. The past two #HairHasNoGender initiatives spotlighted more than 15 members of the 2SLGBTQ+ community sharing their individual stories to highlight the power hair has had on their own personal journeys and the importance of support from loved ones.”

Teaming up with 12 2SLGBTQ+ members, including Canadian trans artist Vivek Shraya, Assistant Professor at the University of Calgary, the campaign was launched with the release of a new film series on YouTube named Workplace: Re-Imagined. 

THE WHY? P&G Country Leader Lisa Reid stated that P&G’s goal is to help educate and equip organizations and individuals with the necessary tools to become better, more supportive allies.

“At P&G, our mission is to “lead with love” and we are continuously striving to create an inclusive workplace to encourage individuals to feel confident to express their true selves, including how they wear their hair,” she said.