Pantene has reformulated many of its shampoos after a decade-long research period.
The Procter & Gamble owned shampoo brand has added a proprietary blend of pro vitamins, antioxidants, and tiny lipids into its new formulation, a move which is said to avoid past problems of stripping the hair’s natural moisture and fat.
The formula is said to still include sodium laureth sulfate and sodium lauryl sulfate and sodium laureth sulfate and dimethicone, however, the new lipids are said to move under the hair folicule to replace the fatty acids lost in the washing process.
Cosmetic Chemist Ron Robinson told Allure, “The lipid-based ingredient is the standout here – I’ve never seen it in hair care before. Chemically, it should offer the best of both worlds – cleansing well while keeping the hair’s moisture.”