THE WHAT? Pantone has announced its Color of the Year for 2022. Created for the occasion – a first in Pantone’s Color of the Year tradition – Pantone 17-3938 Very Peri is said to encourage personal inventiveness and creativity and has been selected in a bid to help us ‘embrace this altered landscape of new possibilities’.
THE DETAILS As we emerge from an intense period of isolation, Pantene says, our physical and digital lives have merged. Very Peri is illustrative of modern life and the rising artistic community in the digital space and rising popularity of gaming.
THE WHY? Leatrice Eiseman, Executive Director of the Pantone Color Institute, comments, “As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings us a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, Pantone Very Peri 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”