Pantone Color of the Year 2020 Classic Blue to offer ‘trust and constancy’

Pantone Color of the Year 2020 Classic Blue to offer ‘trust and constancy’

THE WHAT? Color institute Pantone has announced its 2020 color of the year as Classic Blue.

THE DETAILS Following on from 2019’s Living Coral shade, Classic Blue is said to be comforting and relatable, with the deep blue color said to mirror traits such as dependability, trustworthiness, credibility, and constancy.

The hue was chosen due to its ability to bring a sense of peace and tranquillity to the human spirit.

Laurie Pressman, Vice President of the Pantone Color Institute said, “We are on the precipice of entering into a new decade and are desirous of a stable and strong foundation to help us go forward. Yet at the same time, many around the world are feeling unsure and as though the ground beneath them is continually in flux.”

She continued, “Pantone 19-4052 Classic Blue, a solid and dependable blue hue, expresses trust, faith and constancy, as well as offering protection—qualities that provide us with the reassuring presence and feelings of calm and confidence we crave as we cross the threshold into this new era.”

THE WHY? Pantone’s color of the year is often seen as the basis for trends across industries such as beauty and fashion, and is created through trend analysis and color influences from across the globe.

This year’s color is said to “highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”