THE WHAT? Parfums Christian Dior has announced the appointment of Francis Kurkdjian as Perfume Creation Director.

THE DETAILS Kurkdjian will lead the creation of the maison’s fragrances, as well as retaining his Artistic Director role at LVMH stablemate, Maison Francis Kurkdjian. He takes over from Francois Demachy.

Kurkdjian cut his teeth on Le Male by Jean-Paul Gaultier and has created numerous high-profile scents over the course of his career.

THE WHY? Laurent Kleitman, President and CEO of Parfums Christian Dior, explains, “Francis Kurkdjian is a visionary perfumer and a passionate artist who brings his full creative energies, savoir-faire and exacting professionalism to Dior perfumes, crafting future Dior fragrances that will conquer the world. Francis will build his creations from an exceptional olfactory heritage which started in 1947, anchored in the use of exceptional flowers and bold creative initiatives.”