Paris Hilton partners with Tan-Luxe on self-tanning line

Paris Hilton partners with Tan-Luxe on self-tanning line

THE WHAT? Paris Hilton has partnered with Tan Luxe – the brand’s first celebrity collab – to launch a self-tanner for the body, which claims to catapult the category into the future – so much so, in fact, that the product has been dubbed ‘The Future’.

THE DETAILS According to a report published by WWD, the tanning preparation draws on Tan Luxe’s Triple Tan+ technology to create a lasting tan from a single application; the effect is said to endure for a minimum of 10 days. The product is scented with Hilton’s Pink Sands fragrance.

Hilton told WWD, “I’m an expert on getting tanned, but Tan-Luxe are the experts in tanning products. We put our creative minds together to come up with what we think is the future of tanning.”

THE WHY ? Tan-Luxe CEO, Marc Elrick told WWD, “Two-thirds of our sales come from our self-tanning Face Drops, and we think we can revolutionize body tanning in the same way we revolutionized facial tanning with this product. With the research, development and innovation that’s gone into it, we haven’t done innovation at this level since we launched facial tanning.”