THE WHAT? US Model and Singer Paris Jackson has entered the beauty world having been named as the face of KVD Beauty.
THE DETAILS Jackson has featured in the marketing for the Tattoo Pencil Liner, with the artistry for the campaign shoot spearheaded by KVD Beauty’s Global Veritas Artistry Ambassador Anthony Nguyen.
The new Tattoo Pencil Liner is a long-wear gel eyeliner featuring high-impact pigment.
THE WHY? Jackson’s first foray into beauty, she is said to embody KVD’s values.
Tara Loftis, KVD Beauty Global Vice President of Marketing and PR, said, “Paris exemplifies so much of what KVD Beauty stands for – kindness, discovery, and individuality, to name a few.
“As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner. We know this partnership will be a great success, and there’s no one we’d rather work with than Paris for this exciting journey.”