THE WHAT? Pat McGrath Labs has teamed up with Supreme to launch the MatteTrance Lipstick, the first beauty collaboration in the fashion label’s 26-year history.
THE DETAILS? The bright red namesake lipstick has been designed exclusively for the Supreme by McGrath and will be sold exclusively on the supremenewyork.com website.
News of the launch was announced via Instagram and Twitter.
Talking about the new product, McGrath said, “New York is synonymous with Supreme—when you hear the name, you automatically envision their signature white-on-red palette.”
THE WHY? Supreme, which is known for elusive marketing campaigns, has yet to reveal the release date for the lipstick, however, the brand’s website highlights it will be part of its fall/winter 2020 collection.
While it may be Supreme’s first foray into the beauty world, the fashion brand is no stranger to a high-end collaboration, having last year teamed up with Jean Paul Gaultier and Stone Island on sell-out ranges.