US consumer goods firm PDC Brands has welcomed two new brands to its beauty and personal care portfolio. The American fragrance and personal care company has acquired multi-cultural hair care brand Cantu and specialty bath line Bodycology from Advanced Beauty.
Thanks to the acquisition of Bodycology, PDC Brands now owns the US’ top two mass market specialty bath brands, cementing its position as industry leader in the sector. The company bought number-two player, Dr Teal’s in early 2014.
Formerly known as Parfums de Coeur, PDC Brands joined forces with private equity firm Yellow Wood Partners in late 2012, and has since doubled its sales and profits to become one of the fastest-growing players in the US mass market. The company’s annual sales are estimated at US$400 million and are expected to reach US$600 million by year-end 2017.
“PDC Brands has successfully transformed from a singularly-focused fragrance company, to a leading global purveyor of beauty and wellness brands and products,” said CEO James Stammer. “We plan to expand even further by investing in our current brands as well as adding new and unique brands and products to our portfolio via acquisition.”