Perfect Corp teams up with MAC Cosmetics and SoPost to create ‘next generation’ sampling

Perfect Corp teams up with MAC Cosmetics and SoPost to create ‘next generation’ sampling

THE WHAT? Perfect Corp has teamed up with Lauder’s MAC Cosmetics and online sampling platform SoPost to create a personalized sampling experience billed as ‘first-of-its-kind, digital-meets-physical, for the prestige make-up brand’s Studio Fix Foundation.

THE DETAILS The product discovery experience will combine AR virtual try-on, AI shade matching and physical product sampling delivered to your door.

THE WHY? The tailored full circle consumer experience is said to bridge the gap between digital and physical worlds, allowing consumers and brands to make more confident sampling and purchase decisions.

Fiona Sainty Vice President General Manager of MAC Cosmetics UK & Ireland, comments, “In an ever-evolving market where physical and digital is merged like never before, our next-generation VTO-driven SoPost experience combines shade-matching with sampling into one seamless customer journey. Allowing for a trial-driven product like foundation to become more accessible than ever. We have been able to offer our customers the joy of trying shades digitally through our M·A·C Virtual Try On service since 2020, but we wanted to take it a step further and now we can not only match, but also offer a sample which is delivered to you in the comfort of your own home.”

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