THE WHAT? Perfect Corp has teamed up with Ultima II, an Indonesian skincare and makeup company, to launch an AR & AI virtual make-over on the brand’s website.
THE DETAILS The AR makeup try-on experience allows users to try on Ultima’s cosmetics range virtually, and is powered by Perfect Corp’s YouCam for Web technology.
The Virtual Insta-Makeover is compatible for desktop, tablet, mobile browsers, and on any camera-enabled device.
THE WHY? As at-home online shopping has surged in 2020 due to the COVID-19 outbreak, so too has the appetite for AR driven virtual reality make-up testing.
Alice Chang, Perfect Corp CEO and Founder, said, “As online beauty retail continues to grow, providing an experiential, interactive, and safe consumer journey becomes of utmost importance for beauty brands.
“We’re excited to partner with ULTIMA II to introduce the innovative AR Virtual Insta-Makeover that will bring the brand to life through an interactive try-on and keep consumers interested and engaged in a new virtually connected way. Consumers can fulfil their desire to try before they buy and make confident purchase decisions, all from the safety of their own home.”