Personal lubricant brand K-Y to be licensed in the UK for eight years

Personal lubricant brand K-Y to be licensed in the UK for eight years

Due to the potential for a price increase, personal care company Reckitt Benckiser was ordered to licence its new purchase of the K-Y personal lubricant brand to a competitor in the UK for eight years.

UK regulator Competitions and Markets Authority has requested the move in order to allow time for a competitor to develop and market a rival brand. Following the purchase of the K-Y brand from Johnson & Johnson, both companies together now sell almost 75 per cent of the personal lubricant market in supermarkets and pharmacies, with Reckitt Benckiser also owning the Durex brand. This would therefore mean a potential price increase due to lack of competition in the market.

Phil Evans, chairman of the competition authority’s inquiry, said in a statement, “There is enough of an overlap in the market for personal lubricants for there to be a realistic prospect of consumers facing less competition and possibly higher prices if the two biggest brands come under single ownership.”

 

TOP 50 BRANDS

IN CONVERSATION WITH...

OPINION

FORMULA FRIDAY

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY