Perth entrepreneur launches Australia’s first Beauty Fridge

Perth entrepreneur launches Australia’s first Beauty Fridge

A Perth-based entrepreneur has launched a dedicated mini fridge for beauty products, according to a report published by Perth Now.

Iris Smit, the brains behind The Quick Flick brand, made her foray into the space after noticing a gap in the market for an attractive three-liter countertop fridge, which will be stocked by Australia’s Priceline. She has plans to launch in the US and UK too.

“Skin care is changing, a lot of products actually have to be refrigerated because there’s less preservatives, more active ingredients,” Smit told Perth Now. “Especially in a climate like Australia, products can actually go off a lot quicker. I just thought it was a bit inconvenient running back and forth from the bathroom and the fridge.”

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