PETA joins forces with beauty brands Dove and The Body Shop to defend animal testing ban

PETA joins forces with beauty brands Dove and The Body Shop to defend animal testing ban

THE WHAT? PETA, alongside beauty brands such as Dove, Simple, The Body Shop and Suave, has written an open letter to the European Parliament, the European Commission, and the European Council in a bid to ensure they uphold the EU Cosmetics Regulation’s animal testing and marketing bans.

THE DETAILS The letter is said to address the recent development by the European Commission and the European Chemicals Agency for ‘for effectively shredding the bans with the requirement that several widely used cosmetic ingredients be tested on animals under the guise of the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) regulation.”

According to PETA, due to the new requirement thousands of rats and rabbits will be killed and dissected after being fed a cosmetic ingredient. 

THE WHY? The mandatory cosmetic testing under REACH is said to undermine years of advocating for the end of animal testing in the beauty and personal care space. 

Director of public affairs for Cruelty Free Europe Kerry Postlewhite says, “European citizens and their representatives in the European Parliament fought hard for these bans, which have been a model for many other markets. They must be upheld as intended so that animals do not suffer for cosmetics in Europe.”

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