THE WHAT? P&G Beauty has debuted its virtual storytelling world, BeautySPHERE at the Consumer Electronics Show (CES) 2022. The digital experience allows visitors to interact with the US FMCG firm’s portfolio of brands through live and simulated content.
THE DETAILS Accessible from any desktop, the platform features engaging content, livestream panel discussions and gamified challenges, helping visitors to learn about the interconnected Responsible Beauty principles of Sustainability, Safety, Transparency, Quality & Performance, and Equality, Inclusion & Wellbeing.
“Outside of BeautySPHERE, these principles drive real-world impact and serve as our blueprint of innovation and product development for generations to come,” said Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care. “We’re excited to share this approach with more people around the world through BeautySPHERE.”
THE WHY? Alex Keith, CEO, P&G Beauty, explains, “BeautySPHERE was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values. Our hope is that, through these fully immersive, digital experiences, visitors can interact with our brands in surprising, engaging new ways.”