THE WHAT? P&G Ventures and venture engine M13 has announced the launch of a new direct-to-consumer brand, named Kindra.
THE DETAILS Kindra provides ‘proven, estrogen-free solutions, supportive community and personalised resources for managing menopause and relieving symptoms’, according to a press release issued by the brand.
The new brand claims to take a positive and candid approach to the ‘neglected world of menopause’ with a collection of lotions and dietary supplements formulated to tackle hot flashes, mood swings, vaginal dryness and other menopausal symptoms.
“Half the people on the planet experience menopause, yet even in our age of oversharing, it, unfortunately, remains a taboo topic with a limited range of products, resources and emotional support available to women experiencing this journey,” said HongJoo Sun, CEO at Kindra. “With Kindra we’re looking to provide women with clinically proven symptom relief and support while also sparking a more open conversation on the challenges and triumphs of a life stage every woman will expect to experience.”
At present, the range comprises four products including a vaginal lotion and applicator and three supplements.
THE WHY? The women’s wellness space is booming and this brand hopes to capitalise on the growing demand for products designed for this cohort.