Procter & Gamble’s Secret brand has donated a sum of US$529,000 to the victorious US women’s soccer team in a bid to level the playing field between women’s and men’s soccer, according to a report published by the Associated Press. The sum equates to US$23,000 per player.
The brand, a US soccer sponsor, took out a full-page advertisement in The New York Times also, in a bid to persuade the US Soccer Federation to ‘be on the right side of history’.
“Let’s take this moment of celebration to propel women’s sports forward,” reads the Secret ad, per the Associated Press. “We urge the US Soccer Federation to be a beacon of strength and end gender pay inequality once and for all.”