THE WHAT? Procter & Gamble has launched its Forests for Good initiative in the Philippines, according to a report published by CBN News.
THE DETAILS Employees of the US FMCG giant’s Philippines’ branch had trees planted on their behalf in Sierra Madre, per CBN News. Some 5,000 trees have been planted to date in the country, one of 12 to pilot the company’s forestation efforts.
The company is also working to cut back on post-consumer waste in the region, with multipacks no longer featuring plastic overwrap but instead packaged in recycled paper cartons.
THE WHY? The further program roll out is part and parcel of P&G’s global Ambition 2030 goals. Raffy Fajardo, President and GM for P&G Philippines, told CBN News, “We will reduce the use of virgin plastic and start using alternative materials in our Philippines’ product bundling activities as well as point-of-sale materials found inside stores.