THE WHAT? Seneca Women has launched a women-led podcast network and app with the support of founding partner Procter & Gamble.
THE DETAILS The new podcast network will produce original shows while providing a platform for the voices of established and emerging women leaders as well as organizations making a difference for women and girls.
The first series to emerge from the network launched at the close of last year and featured luminaries such as Diane Von Furstenberg, Tory Burch and Arianna Huffington.
“We’ve partnered with Seneca Women for several years to change the narratives about women in the workplace and the world and shift the focus from ‘fixing the women’ to fixing the bias and systems that can hold women back,” said Carolyn Tastad, Group President – North America and Chief Sales Officer, P&G. “The Seneca Women Podcast Network provides an important new platform for conversations and content to help expose blind spots and embrace broader perspectives and solutions that can change the trajectory of gender equality and create a more equal world for everyone.”
THE WHY? The network chimes with P&G’s wider mission to promote inclusivity and equality. As Marc Pritchard, Chief Brand Officer for P&G, explained, “Media can be a powerful force for good, and the Seneca Women Podcast Network offers the opportunity to reinvent media with innovative, positive, and quality content. It’s time to ensure that the voices of women are finally and fully heard and amplified to make the world a better and more inclusive place for all.”