Procter & Gamble has launched its first new retail hair care brand globally in four years. Waterl<ss was inspired by the South African drought and will therefore launch first in Cape Town this month, the US FMCG manufacturer revealed via the brand’s facebook page.
The range will offer a collection of hair care solutions designed to meet the needs of different hair types without the need for a drop of water. It will be sold in Clicks stores in the Western Cape and online via the Clicks website.
The line-up includes two dry shampoos: Invisibly Clean – a residue-free spray for all hair types – and Whipped Clean, an ultra-lightweight foam for fine to normal hair; two dry conditioners: Forget the Frizz for dry, curly hair and Weightless for all hair types and a Hair Refresher Instant Odour Detox.