THE WHAT? Procter & Gamble Singapore is extending its R&D capabilities with the launch of a dedicated baby care research facility at the P&G Singapore Innovation Center, according to a report published by Biospectrum Media.

THE DETAILS The team based at the research hub will spearhead end-to-end product development, with the emphasis on consumer research, product design and packaging development.

THE WHY? Some two-thirds of the world’s babies are born in Asia Pacific, the Middle East and Africa, so the expansion of R&D capabilities on the ground is key to meeting shoppers’ evolving needs. Kainaz Gazdar, Senior Vice President, Babycare & Chief Marketing Officer, Procter & Gamble, Asia Pacific, Middle East and Africa told Biospectrum Media, “R&D plays a pivotal role in our endeavor to create superior products that are backed by science and insightful innovation. Our core BabyCare R&D team boasts a rich diversity of talented and committed technologists from seven nationalities. They will bring to the team their expertise and specialized skills that will support our end-to-end product developments.”