THE WHAT? Procter & Gamble is planning to up its investment in Turkey, according to a report published by the Anadolu Agency.
THE DETAILS The US FMCG giant is aiming to purchase US$30 million-worth of materials internally, from Turkish-owned companies by 2023.
The manufacturer of Gillette has also seen exports soar from its Turkish branch; exports reached record levels in March and April this year.
THE WHY? P&G was forced to investigate local procurement due to both disruptions in the supply chain caused by the current pandemic and a rise in demand for hygiene products globally – and it looks like the change is here to stay.