THE WHAT? P&G Ventures is accepting submissions from entrepreneurs, inventors and start ups for its next Virtual Innovation Challenge.

THE DETAILS The early stage startup studio within Procter & Gamble is once again holding the competition virtually to attract the widest pool of entrepreneurs.

Three finalists will be selected to pitch to a panel of expert judges on July 14, with the winner awarded US$10,000 and a chance to partner with P&G Ventures to continue developing their product.

P&G Ventures is specifically looking for fast-moving consumable technologies that create meaningful differences in people’s lives in categories outside those where P&G currently operates. Areas of interest include balanced protection from harmful bacteria, enhanced sleep, non-toxic insect solutions, women’s wellness, active aging, personal performance, among others.

THE WHY? P&G Ventures’ SVP and Founder Leigh Radford explains, “We are excited to present this latest edition of the Innovation Challenge and welcome submissions from entrepreneurs and startups with great new fast-moving consumer goods brands. P&G Ventures is committed to supporting entrepreneurs. The Innovation Challenge has become a wonderful way to showcase the ingenuity of those who are creating new solutions to some of the most pressing consumer problems.”