THE WHAT? Olay North America and Pantene North America have teamed up with Walmart to launch a series of boosters for skin and hair to meet shoppers’ evolving personal care needs.
THE DETAILS The range is aimed at consumers looking for individual beauty solutions and will enable users to add an ingredient-focused serum to their daily beauty routine.
The Olay Booster collection comprises five different serums, ranging from an AHA-rich Brightening Booster to a Vitamin E Oil Nourishing Hydration Booster.
The Pantene line, meanwhile, includes four products named for their key benefit: Hydrate, Anti-Frizz, Strengthen and Enhance.
“Walmart Beauty customers are always seeking innovative products that deliver personalization and value, and this game-changing new offering from OLAY and Pantene delivers across the board,” said Creighton Kiper, Merchandising Vice President – Walmart Beauty. “It is critical we continue to collaborate with our supplier partners to offer customer solutions at the speed of industry trends.”
THE WHY? Stephanie Headley, Senior Vice President of OLAY, explains, “As an iconic brand within the beauty industry, it is our responsibility to continue to innovate and offer new beauty solutions to meet the changing needs of our consumers. We are excited to bring this consumer-inspired product to market at Walmart. It allows consumer customization and personalization at a level never before achieved for the brand.”