Procter & Gamble-owned Secret Deodorant has announced that it will continue to support female soccer players by helping to boost attendance and revenue at NWSL games as part of a wider effort to level the playing field for female athletes.
For the 2019 season, Secret will purchase 9,000 tickets to nine games, filling 1,000 seats at one home game for each of the nine teams, an investment of US$200,000. The tickets will be offered to local partners, NPOs, women’s organizations and youth sport teams.
“As a brand for women run by women, we wholeheartedly believe women should not have to sweat gender inequality,” said Sara Saunders, Associate Brand Director, Secret, P&G. “We have been vocal in our support of women in sports and dedicated to helping them to receive equal visibility. Our goal with this effort is to celebrate the excellence of this league and continue to ensure that female athletes have a platform to play and get the attention they deserve.”
“We are proud to team up with companies whose values align with our own to make real progress for women in sports,” added Saunders. “Collectively, our aim is to help boost attendance at games and grow a passionate network of women’s soccer fans, yielding an increase in NWSL ticket sales that will make a meaningful and lasting difference for these players.”