THE WHAT? Singer Pharrell is set to unveil his skin care line, Humanrace, next week on November 25. A report published by Dazed Digital reveals that the range will launch with three vegan products, a Rice Powder Cleanser, Lotus Enzyme Exfoliator and Humidity Cream.
THE DETAILS The brand is described as ‘a universe of products and people dedicated to the pursuit if wellbeing’ and its mission statement is to help individuals to understand themselves better and wake up feeling empowered to turn good intentions into actions.
Dazed Digital reports that the Humanrace was created alongside dermatologist Dr Elena Jones, the packaging is made from 50 percent recycled plastic and is aimed at all genders and skin types.
THE WHY? Genderless, sustainable, vegan and well-being focused, Williams’ Humanrace ticks the boxes of most of beauty’s biggest trends at the moment. The fact the website doesn’t even mention skin care, but centers on well-being is telling. Skin care is no longer about aging.