The Philippine oral care market has seen CAGR growth of 1.1 percent between 2008 and 2014 thanks to the increased awareness of oral health and oral hygiene, according to the Ken Research.
The category is boosted by sales of toothbrushes and toothpaste, which have contributed the highest revenue. Other popular categories include whitening toothpaste, fluoride toothpaste, desensitizing toothpaste and anti-plaque toothpaste.
Meanwhile growing awareness of oral health problems amongst young consumers have seen a rise in products such as mouthwashes and dental rinses.
Indeed, the market is set to continue to boom, with projected growth over the next five years standing at 2.6 percent. This is thanks to the expansion of the consumer base along with rising demand in rural and semi-urban areas.
Major players in the market come from multinational behemoths Colgate-Palmolive, which is the market leader, P&G and Unilever. These companies are continuing to be successful thanks to the development of multifunctional products and their popularity with consumers.