Cinncinati-based photographer Annette Navarro has filed a copyright lawsuit against Procter & Gamble over the unauthorized use of her promotional photography.
Despite a 14-year relationship with the personal care giant, Navarro has stated that P&G used her images outside of the three-year term, and in areas outside of North America, which was not part of the original agreement.
Having used her images on its Olay brand for years, Navarro is said to have learned of the copyright infringement due to model agencies complaining about the unauthorized use of model images globally.
Should Navarro be successful, it’s thought P&G will be liable for approximately $75 million.
The news follows a global strategy by P&G to cut marketing expenditure in order to lower company costs and return to steady growth, with it having already fired 40 percent of its marketing agencies while looking to save $10 billion by 2021.
P&G has declined to comment about the case.