THE WHAT? Pinterest has improved a feature that allows users of the social media site to search pins by skin tone, according to a report published by The Verge.
THE DETAILS The feature is now available across numerous markets, including the US (where it made its debut in 2018), UK, Canada, Ireland, Australia and New Zealand and appears more prominently, and delivers more accurate results.
Users in the US can even use the filter in the social media site’s AR try-on function, allowing them to search lipstick shades pertinent to their skin tone.
THE WHY? By allowing users to filter content by skin tone and hair colour, Pinterest has become more user friendly for those searching for make-up and styling tips relevant to them. It also has the added advantage of changing the default from white.