Planet Organic acquires As Nature Intended

Planet Organic acquires As Nature Intended

THE WHAT? Planet Organic has announced the acquisition of London-based organic and natural food stores As Nature Intended. 

THE DETAILS The UK health and beauty retailer will grow its store count with the acquisition, and with 10 new retail openings planned in Greater London over the next five years, is set to become the largest speciality organic grocer in the UK. 

While short term the company is looking at ‘supporting’ its customers throughout the coronavirus outbreak, long term it will be aiming to “grow quickly into locations we have already identified as ideal for our brand. With the addition of As Nature Intended stores, we will be the largest organic grocery chain in the UK with plans to grow further as the popularity of healthy foods continues,” according to Planet Organic’s chairman, Ben Thomson. 

Caroline Gooding, As Nature Intended owner and CEO, will be stepping down from her role.

THE WHY? Discussing the business development strategy of the purchase, Thomson, said, “This deal allows us to further the mission of Planet Organic to provide food and products that are healthy for our customers as well as healthy for the planet. We share a similar outlook to As Nature Intended, a company which, like Planet Organic, promotes wellness with high environmental standards. Both organisations believe the future of High Street retailing is in providing experience-based shopping for the communities where we are located.”

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