www.pola.co.jp

2-2-3 Nishigotanda,
Shinagawa-ku,
Tokyo 141-8523
Japan

PROFILE:
Launched in 1946 and based in Tokyo, Pola is active in skin care, make-up, body care, hair care, fragrances, beauty salon brands and hotel amenities. Pola roadside stores offer everything from aesthetic treatments to product sales.

PRESIDENT: Yoshikazu Yokote

BRAND RANKING:
2019 50
2018 49
2017 40

COMMENT:

Bringing up the rear, Pola has dropped significantly since 2017. Operating both in door-to-door sales and road-side stores, could it be time to re-evaluate its offering and its business strategy going forward?