Launched in 1946 and based in Tokyo, Pola is active in skin care, make-up, body care, hair care, fragrances, beauty salon brands and hotel amenities. Pola roadside stores offer everything from aesthetic treatments to product sales.
PRESIDENT: Yoshikazu Yokote
Bringing up the rear, Pola has dropped significantly since 2017. Operating both in door-to-door sales and road-side stores, could it be time to re-evaluate its offering and its business strategy going forward?