THE WHAT? PopSockets has partnered with Clorox-owned Burt’s Bees to create a collection of cell phone grips that double as lip balm dispensers, according to a report published by License Global.
THE DETAILS The two-in-one PopGrip Lips doubles as both a container for the beauty brand’s popular natural lip balm and a phone holder.
“We are thrilled to be partnering with an iconic brand like Burt’s Bees”, Melanie Love, Vice President, Brand Marketing, PopSockets told License Global. “For years, the brand has been known for its innovations in the natural personal care space and has become a household name. The collaboration marries tech and lip care in a way that has created a new category of product for fans of both brands.”
THE WHY? This useful collaboration means we can leave that purse behind – as long as you’ve got your cell phone, you have everything you need.