THE WHAT? Good Glamm’s POPxo has announced its entry into the beauty market, according to a report published by the Economic Times.
THE DETAILS Aimed at those aged 16-27 and shaped by community insights, the collection of affordable make-up comprises 13 highly pigmented, multi-purpose, travel-friendly kits for eyes, face, lips and nails.
POPxo is aiming to hit a Rs100 crore run revenue in record time selling the range via MyGlamm and Amazon online as well as in the MyGlamm Experiential store in Juhu, Mumbai.
THE WHY? Priyanka Gill. POPxo Founder and CEO explains, “POPxo is India’s largest digital community for women, this gives us insight in understanding our audience and what they respond to.
“Being a female-centric platform, beauty is a relevant topic and we have insight on the beauty problems that women within our community face.”