Leading online skincare and beauty retailer Face the Future, has announced they are going ‘On The Road’ this summer with an immersive road show set to captivate beauty enthusiasts in 4 major cities across the UK between 15th and 20th August 2023.
Designed to give consumers an opportunity to explore the latest summer skincare products, trends and innovations, the experiential beauty road show is partnering with some of the best-known prestige beauty brands on the market including Dermalogica, Bioderma, HydroPeptide and La Roche-Posay. There’ll also be a chance to meet some of the UK’s best beauty influencers to talk about the latest beauty trends, as well as meeting key members of the Face the Future team.
The specially branded Face the Future ‘On The Road’ van is making its first stop in the bustling Briggate High Street in Leeds on 15th August. Visitors to the pop-up will be able to receive free brand samples and indulge in complimentary La-Roche Posay skincare consultations, as well as being able to ‘Spin The Wheel’ to win exclusive beauty goodies (worth up to £100).
The Face The Future team will then travel to Piccadilly Gardens, Manchester (16th August), Rotunda Square, Birmingham (17th August) and finish their road tour at St Martin-In-The-Field, London (19th – 20th August).
Julia Barcoe-Thompson, Co-founder and Director at Face the Future says,
“We’re thrilled to be going ‘On The Road’ with our amazing partner brands across the country this August. Not only is this a celebration of beauty, and a platform to showcase some of the latest trends and products, but it also provides us with a really exciting and unique opportunity for us to meet and engage with existing and potential customers on a face-to-face basis.
We’re proud to be a thriving e–commerce business, but this also means that we don’t often get much of a chance to connect with our customers on such a personal level. This activity provides us with the perfect opportunity to get out , talk, listen, provide some advice and guidance, answer questions and actually thank our customers. We genuinely can’t wait!“
Debbie Palmer, Key Account Consultant at Dermalogica comments, “Dermalogica are excited to be a part of Face The Future On The Road! We are particularly thrilled to showcase some of this year’s hotly anticipated new product launches – Porescreen SPF 40 and Oil To Foam Total Cleanser.
We are delighted to partner with Face The Future for this activation, to reach new customers across the country and introduce them to Dermalogica. As a brand rooted in skin health education, we want to help support customers learn more about their skin’s needs, build on their skincare routines, and get hands on with our latest product launches and take-home samples of our bestselling hero products.”
Lindsay Jordan – HydroPeptide UK Country Manager comments, “We were really excited when Face the Future offered us the opportunity to raise our brand’s awareness through such a fun and different way. This is a great way for a wide range of demographics to sample our products and fall in love with HydroPeptide” .
For further information about the Face the Future ‘On The Road’ road show visit 😊 Come Back Soon (facethefuture.co.uk).