Freemans launches brand studio and calls out for more to join ‘The Fastest Growing’ digital department store

Freemans launches brand studio and calls out for more to join ‘The Fastest Growing’ digital department store

Date: Wednesday, 2 August 2023

Immediate release


  • Exclusive and multi-retailer options available for brands large or small.
  • Freemans invites applications for its coveted third-party brands partnership.
  • Categories include, fashion, home, beauty, electricals, sports and gifting.
  • Join top names including Wrangler, Apple, Elizabeth Arden, Radley London, Monsoon, Joe Browns.
  • Customer numbers soar over the last two years by over 65 per cent.

DYNAMIC brands are being a offered an exciting opportunity to increase both their sales and profile by joining the UK’s fastest-growing department store.  At the same time the Bradford-based on-line retailer launched Brand Studio a new concept to highlight the extensive range of third party brands that are available across fashion, home and beauty.

Freemans, which has seen stellar growth of 65 per cent over the last two years to with customer numbers exceeding one million, as it transitioned  from ‘paper’ to a digital department store, has opened its third-party brands programme, offering coveted places on the retailer’s roster. 

The pitch is open to brands irrespective of their size, offering a unique opportunity for up-and-coming labels to work alongside established, big-brand names. 

Current third-party brands partnering with Freemans include Adidas, Apple, Elizabeth Arden, Disney, Seasalt, Joe Browns, Mango, Monsoon, Cornwall, Wrangler, Dune, Superdry, New Balance and G-Star to name but a few.  

New joiners for Summer 23 range include Joules, Radley London, Seasalt Cornwall and Villeroy & Boch -with sales for the customer favourites already trending across the site.  

And across Beauty, which as seen sales soar 33% in the five months to May 23, new brands include Max Factor, Rimmel and Gatineau.

Freemans is offering potential places to brands either as exclusives or on standard third-party contracts.

To compliment the retailer has a number of highly-successful own label exclusives, including Lascana, Aniston, Bon Prix, Kaleidoscope, STAR Julien Macdonald, Love Mark Heyes, Abigail Aherne, Siobhan Murphy, and Henry Holland.  

Linda Quinn, chief merchandising officer at Freemans, said: “This is a unique opportunity for ambitious brands to showcase their products with the support of one of the UK’s best-loved retailers. We serve more than a million customers each year, so we’ll bring your product to new customers in new markets. 

“Freemans gives customers access to a fantastic selection of both established and emerging brands, helping us on our journey to be the nation’s digital department store of choice.” 

On the launch of Brand Studio, Richard Cristofoli, Chief Customer Officer added: “Brand Studio highlights the extensive range of amazing third-party brands that are curated to complement our exclusive collections and partnerships.

“Any new brand partner comes on board knowing their product offer will be underpinned by our free delivery and returns promise alongside a variety of flexible ways to pay.” 

Freemans also offers range of payment terms that are designed to nurture and support emerging brands, making it simple for new companies to forge a successful partnership.  

Brands wanting to pitch simply email: