FOR IMMEDIATE RELEASE FRIDAY, 27 OCTOBER 2023
JOIN THE POCKET STYLER REVOLUTION:
A GLAMOROUS OPPORTUNITY FOR MAKEUP AND HAIR COLOUR BRANDS
TO SHINE IN THE VIRTUAL WORLD!
Pocket Styler, the mobile styling game that has taken the world by storm, today (27 October 2023) invites innovative makeup and hair colour brands to partner with them to make a dazzling entrance into the realm of fashion gaming.
Since its launch in May 2021, the Pocket Styler App has become a global phenomenon, boasting over 21 million downloads with significant user bases in the UK, France, Germany, the US, Brazil, and Mexico. Players dedicate an astonishing 10,000 hours daily to playing the mobile game.
This immersive mobile fashion game allows users to craft and personalise their avatars, explore various eye makeup and lip colour options, experiment with hairstyles and hair colours, and create stunning looks for daily themed events. Pocket Styler’s community of fashion enthusiasts votes on their favourite looks, fostering a dynamic virtual fashion scene. With an astounding range of possible clothing looks and thousands of hair, lip, and eye colour combinations to explore, Pocket Styler has captured the imagination of players worldwide, resulting in a remarkable 10.5 million votes on submitted looks every week.
Pocket Styler boasts a dedicated user base, with 70% of users aged 25 and above and 85% identifying as female. This presents a distinct opportunity for makeup and hair colour brands to showcase their products to a discerning, style-conscious global audience with significant disposable income.
In an unprecedented move, Pocket Styler is extending an invitation to makeup and beauty brands to collaborate at no cost and offer digital renditions of their real-world makeup designs or hair colour palettes. Brands will work closely with the Pocket Styler Design team to craft exclusive virtual looks inspired by their products, which users can select and wear in the game.
As part of in-game challenges, Pocket Styler can help direct gamers to explore partner brands’ online stores, effectively raising awareness about your brand’s offerings and the potential for a substantial boost in brand visibility and website traffic.
Pocket Styler can also act as a platform for brands to test new concepts within a virtual environment before committing to real-world production, providing insights and opportunities for experimentation.
Victoria Trofimova, co-founder and CEO of Nordcurrent, the creative force behind Pocket Styler, comments: “The Pocket Styler community breathes and lives fashion. As the game continues to grow and garners the support of millions of players, introducing real-world fashion brands into Pocket Styler is the natural evolution.” She continues, “The Pocket Styler Beauty Program offers you a golden ticket to enter the realm of virtual fashion and elevate your brand profile to an engaged global audience of fashion-loving players looking for tomorrow’s big trends.”
To Join the Brand Partnership program and seize this golden opportunity to captivate the fashion-forward hearts of millions of players, simply email: KRISTINA.ALKEVICIUTE@NORDCURRENT.COM
Spaces are limited, and pitch sessions are scheduled for six weeks from October to mid-November.
NOTES TO EDITORS
POCKET STYLER is one of the newest and fastest-growing mobile games produced and published by Nordcurrent
The development team consists of 40 people – developers, game designers, artists, testers, and stylists.
Pocket Styler was downloaded over 8M in the first few months after launch in summer 2021
The Game has 1 million monthly active players.
With more than 10 million unique user looks submitted weekly and tens of millions of votes given to outfits daily
Female gamers make up over 81% of users.
The game allows players to become real trendsetters in the fashion industry by creating a unique avatar, choosing hairstyle and makeup, and mix-and-match millions of different clothing combinations.
The game has attracted a more mature audience, with almost 25% of players being 45 years or older, while 25-44 olds make up more than 43%.
Nordcurrent was established in 2022 and is an international publisher and developer of games for smartphones, tablets, PCs and Macs.
Over the last 20 years, Nordcurrent has developed over 50 games downloaded more than 500 million times worldwide. The companies’ best-known games include the restaurant simulation ‘Cooking Fever’ and the award-winning, interactive crime novel ‘Murder in the Alps’.
MOBILE GAMING BACKGROUND
According to Mintel, there are now more than 3 billion active mobile gamers worldwide, which is only expected to grow.
28% of UK adults play games on their phone daily. (Mintel)
The number of gamers is expected to grow to 3.6 billion by 2025. It’s not just kids either: 38 per cent of gamers are between 18 and 34 years old, and 16 per cent are older than 55. (Statista.com)
Mobile gaming industry to bypass TV by 2025. Mobile games have become a major visual entertainment category.
Women make up nearly half of mobile gamers, and 65% of women aged 10-65 play mobile games. (Digital Turbine)
A recent study in the UK & America found that 74% of women of all age groups play mobile games daily. 33% do so only once or twice daily, while 41% play games several times daily. 67% of those surveyed stated that mobile gaming is a vital source of ‘me Time’, with almost 73% of women between the ages of 35 and 44 agreeing with the sentiment. (PocketGamer.Biz)
Women prefer playing on mobile and tend to play mobile games more frequently than men yet are less likely to identify themselves as gamers. (Global Data)
62% of smartphone users install a game within the first week of owning their phone. (MMC Global)
The average mobile gamer spends around 3 hours per week playing games on their device. (GITNUXBLOG)
28% of UK adults play games on their phones daily. (Global Data)
Mobile game statistics from 2020 show that 43% of women play mobile games 5+ times weekly. (MoPub, Win)