Primark has teamed up with Bioglitter to become the first high-street retailer to launch a make-up collection featuring eco-friendly glitter.
The discount apparel chain’s new range, dubbed the PS… Festival collection, comprises nine products with six different loose glitter options.
What’s more, Primark has pledged to buy only eco-friendly glitter for use in its own brand cosmetics from July this year.
“It’s absolutely fantastic to be working with Primark as it introduces its first range of eco-friendly glitter, said Stephen Cotton, Commercial Director for Bioglitter. “Primark is using our Cosmetic Bioglitter™ SPARKLE range, an eco-friendly glitter based on plant materials. The product is proven through independent testing to have well progressed biodegradation in natural and fresh water environments, which is a world first and we’re proud to play our part in making eco-friendly glitter available on the high street, whilst helping to protect our countryside, lakes and rivers too.”
Primark’s Group Product Director, Steve Lawton added, “We take our responsibility as a leading international retailer seriously and want to reduce our impact on the environment wherever we can by finding new ways to make and sell the products that our customers love. Introducing our first range of eco-friendly glitter is just one of the ways we’re doing that. It builds on the introduction of other products this year that are made with more environmentally-friendly materials, including our first range of jeans made with sustainable cotton sourced from the Primark Sustainable Cotton Programme and a set in our latest Alice Liveing x Primark workout collection, made from recycled polyester.”