Primark to roll out click and collect to all UK stores

Primark to roll out click and collect to all UK stores

THE WHAT? Primark has announced that it will expand its Click + Collect service to all stores in Great Britain by the end of 2025 following a successful 18-month trial. The retailer will begin to roll out Click + Collect across all 184 stores in England, Scotland and Wales later this year.

THE DETAILS Primark will also add new categories and products to its Click + Collect offer, including men’s and selected home and lifestyle products and ranges.

THE WHY? Primark’s adjusted operating profit rose 46 percent to £508 million in the 24 weeks to March 2, 2024, according to a report published by Retail Week, so its hardly surprising that the budget retailer has been persuaded of the value of its new online-to-offline service.

Paul Marchant, Chief Executive at Primark, comments, “Our trial of Click + Collect over the last 18 months has been about understanding how we can offer our customers greater convenience to shop with us wherever they are, but in a way that complements our business and our stores. We’re now confident that we’ve found a model that can do both and support us with our plans to grow the business.”