THE WHAT? Procter & Gamble has announced a comprehensive plan to accelerate its fight against climate change and set a new ambition to achieve net zero greenhouse gas emissions across its operations and supply chain, from raw material to retailer, by 2040.

THE DETAILS The US FMCG manufacturer’s 2030 goals to pace its progress toward net zero have been submitted to The Science Based Targets initiative and include reducing emissions across its operations by 50 percent and reducing emissions across its supply chain by 40 percent.

The owner of Olay and Gillette has also joined the UN’s Race to Zero and Business Ambition for 1.5C campaigns.

THE WHY? The majority of consumers globally now want the brands they buy to help them live a more environmentally conscious lifestyle, P&G said. David S Taylor, Chairman, President and CEO, added, “We are fully committed to use P&G’s innovation and ingenuity to unlock new solutions to address climate change. The task ahead of us is urgent, difficult and much bigger than any single company or country. P&G is tackling these challenges head-on by reducing our footprint and leveraging our scale to foster unprecedented collaboration across our value chain.