THE WHAT? Procter & Gamble and AS Watson Group have announced the launch of a co-created Japan skin care brand. Aio, as the new line has been dubbed, will be available in Watsons stores and online throughout the Greater China markets.
THE DETAILS The brand aims to attract Gen Z and millennial shoppers and is forecast to sell in greater volume via online channels. It boasts fully recyclable packaging and is said to provide a simple, yet effective solution to tackle breakouts and imperfections.
THE WHY? Marcus Strobel, Global President, P&G Skin & Personal Care, said, “This is a P&G Beauty first breakthrough collaboration with a retail partner to co-create a new skin care brand from scratch. We are delighted to team up with AS Watson to learn together and co-design the aio proposition for the derm and wellness needs of the customers. This is the future of retailing and skin care.”