Procter & Gamble and L’Oreal among top ten US companies with highest advertising expenditure in 2014

Procter & Gamble and L’Oreal among top ten US companies with highest advertising expenditure in 2014

An annual report published by US consultancy firm AdAge, which analyses the advertising expenditure of top companies, has revealed that L’Oreal and Procter & Gamble are within the top ten spenders.

The 60th annual Leading National Advertisers report was published on Monday.

It reveals that the top ten big spenders on advertising during 2014 were Procter & Gamble, AT&T, General Motors, Comcast, Verizon Communications, Ford, American Express, Fiat Chrysler, L’Oreal, and Walt Disney. 

The report provides details on company expenditure and choice of advertisers. For example, Unilever has been working with advertising agency Lowe & Partners since 1899 and other leading companies such as Procter & Gamble, General Electric, Kraft Foods and General Mills also boast established, lasting agency affairs.

 

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